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"NEW YORK, NY. (Jan 4, 2007) - Urban Climber Magazine, the leading youth-focused climbing magazine, today announced it will print on recycled paper starting with the February 2007 issue. A sponsorship with prAna, the outdoor apparel company, supports the magazine's environmentally-friendly move. The initiative underscores Urban Climber Magazine's commitment to the environment and the culture it serves.

"Since we launched, Urban Climber Magazine has always been about tomorrow," said Mark Crowther, Founder and Publisher of Urban Climber Magazine. "By using recycled paper in each issue, every year we'll save thousands of trees from being cut down and many garbage trucks of solid waste from heading to the landfills. Our readers - the new generation of climbers - are passionate and dependant on the environment, and doing our part to amplify this sentiment is as important to us as it is to them."

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